- 00 · About the Paper -
About Sand Smash.
The first table tennis advocacy platform in the world. Original editorial in English, Arabic, and Spanish. Partnered directly with national federations. Championing the sport in regions where it's played everywhere but covered nowhere.
21
Articles Published
100K+
Readership
10
Partners
100%
Independent
24/7
Advocacy
- 01 · Our Mission -
A voice where the game has none.
Give the developing nations a voice.
Showcase the federations, players, and communities building the sport from the ground up — regions where the game has real depth and almost no visibility. More awareness means more funding and better facilities for the people actually playing.
Tell the human stories, everywhere else.
From established nations to emerging regions, the sport has stories worth telling: player journeys, coaching programs, the communities built around the game. These deserve an audience, regardless of where the sport stands in that region.
Field Note
A training night at Al-Nahda — the kind of room this work is for.
- 02 · Meet Nasraldeen -
Nasraldeen — Summer, 2023
Hi, I'm Nasraldeen.
Founder · Editor-in-Chief · Writer
I'm Egyptian, born and raised in Saudi Arabia. I started playing table tennis at nine, tagging along with my sister to her training. By thirteen I had quit football and committed to Al-Nahda. A year later, Al-Nahda shut its table tennis program. I moved to Al-Ettifaq; they cut their funding for the sport soon after. I landed at Al-Nour, where I play now.
That pattern — clubs closing, funding disappearing — is the quiet reality of table tennis in places without institutional backing, and it's why Sand Smash exists. The sport faces constant criticism from people who dismiss it as not a real sport. I've heard it my entire career. Sand Smash pushes back: a platform that treats table tennis as the real sport it is.
- 03 · Our Story -
From Al-Khobar to the world.
Chapter 01 · 2025 · Al-Khobar
A regional platform.
Sand Smash started in 2025 as a regional publication. The mission then was narrower: advocate for table tennis in the Middle East, where the sport was played everywhere but rarely taken seriously.
From Saudi Arabia, we covered the region's table tennis revolution — the Saudi Table Tennis Federation's rebrand, Jörgen Persson's appointment as national coach, Jahez's platinum sponsorship, Qatar's tournament circuit, and the players fighting for recognition.
Chapter 02 · 2026 · Global
A global platform.
As the audience grew, the gaps we were covering in the Middle East turned out to exist everywhere. The same issues — thin media coverage, weak institutional support, economic barriers — apply to players and federations across dozens of countries.
Sand Smash is now a global platform, still rooted in the Middle East but extending to wherever the sport needs a voice — Luanda, Lima, Addis Ababa, Freetown, Lusaka, and everywhere else the game lives quietly.
”
Still rooted in the Middle East. Still one writer. Still one rally at a time.
— The Mission, 2026 Edition